About Us


It All Started with a Truck

We can trace our history back to a single truck. One that our founder and his brothers drove along the east coast. Sometimes sleeping in the back of the truck, they visited fishery after fishery, talked to the men and women who caught the fish, looked over their catches and selected a wide variety of only the choicest fish and seafood that their customers demanded, at a price they appreciated.

Today, much remains the same...


A Broad Range of the Highest-Quality Products

We offer the widest variety of fresh fish in Canada. All are responsibly sourced and traceable to points of origin. If we don’t have a species in stock, we will find it for you.


Remarkable Customer Service

We listen to our customers first. What do you need? How may we prepare it for you? How else can we add value to our relationship? Oh, and you can call us 7 days a week!


Direct Supply Chain

We still seek out the best, most reliable and responsible suppliers from all over the world. We import from them directly and deliver to you fast and fresh.


Exclusive Distribution Network

We still manage and drive our own fleet of state-of-the-art trucks so you can count on timely delivery of quality product every time.


Competitive Pricing

Our size, buying power and savvy knowledge of local and global markets lets us offer reasonable prices without sacrificing quality or customer service.


A Family Business

Alfred, our founder, still makes sure the newer members of the family and our dedicated team do everything the way it should be done. The right way!

...And Much has Changed

From that single truck, we are now the largest fresh fish company in Canada.

From 50,000+ sq.ft. of clean, modern and certified facilities in Toronto and Montreal, our teams supply food service companies, restaurants, hotels and resorts, catering companies, seafood retailers and distributors across the country.

And we don’t have to sleep in the truck!

Message From Our CEO